WorldNet produces payment option on iPhone

WorldNet, a Dublin-based provider of secure online and mobile payment services to eCommerce merchants, has launched an app for the iPhone to enable European users access to "virtual terminal solutions," according to the producer.

Before WorldNet produced the app, called iPay, iPhone producer Apple retained around 40 percent of the revenue on transactions carried out, however with iPay, payments can be processed by the merchants' existing card acquiring bank, without having to go via the Apple payment infrastructure.

"I am delighted to announce the development of the first open card payment library for the iPhone, as our latest product innovation for our customers. The iPhone has the potential to be a game-changer in enabling mCommerce. This innovation unlocks that potential, and opens the iPhone up to a whole new audience, allowing eCommerce merchants to sell as efficiently via an app as they currently do via their web sites," said WorldNet Head of Product Innovation John Clarke.

"Currently mCommerce on the iPhone is restricted to smaller ticket items, and digital goods, as the iPhone charging structure make it unattractive to eCommerce merchants. The release of iPay marks a major expansion of the potential reach of the iPhone, and a real step forward towards making mCommerce a reality".

Creating a smooth iPhone app

To create a smooth app like iPay that had the look and feel of an Apple application meant WorldNet avoided more conventional devices like geo-location, accelerometer and the rich user interface.

"We engaged specialist iPhone user interface designers to advise on the look and feel of the app. What we got was a very innovative user interface, which feels very different from a traditional virtual terminal application, for example ‘shake and clear' - shake the iPhone and it clears payment details from the app, allowing input of a new transaction. The result, we think, is the best-looking, and easiest to use iPhone payment app on the market," WorldNet say on their blog.

The result must have been a success, as iPhone accepted iPay on first submission. Next for WorldNet is to try and expand the iPhone virtual terminal to support cardholder-present transactions within the Chip & PIN Europe payments environment.

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