FST caught up with information design expert Eliot Phillips, the Head of Interactive Design Services at leading brand agency Lippincott Mercer, to find out how the ATM is a key touch point for banks
A passing trend, or the shape of things to come?
The business and technology model for ATM networks has remained virtually unchanged since these devices were first installed. So is a new business and technology model required for the ATM channel?
Criminals are constantly enhancing their technical means of skimming card and PIN data at automated teller machines (ATMs) and plundering accounts. Indeed, security experts speak of a game of ‘cat and mouse’ between perpetrators and pursuers.
Traditional banks and credit unions have always struggled to find a balance between providing an expanded network of ATMs to their customers while also maintaining profitability.