An interview with Michael Marcellin, Vice President of Global Product Marketing, Verizon Business.
Michael Barnes, Director of Contact Center Solutions, Product Marketing, for Verizon Business
Introduction
If a brick were hurling through the sky with a trajectory sure to strike your head, when would you want to know about it? After it hits you? Immediately before it hits you? Far enough in advance to avoid certain pain?
The use of digital signage has taken off in retail – Charles Ansley tells FST how financial services could also use this technology to enhance their customer offer.
In order to acquire and retain profitable customers, banks and other lenders spend hundreds of millions of dollars annually on marketing, advertising, product innovation, branch expansion, and product improvement. Yet banks often lack an understandi