Break through store clutter, stop traffic and engage customers

How many times have customers been overheard sighing, fidgeting or muttering under their breath in the teller or service line, only to leave in frustration? Once is too many.

“ADFLOW's display screen network deployment helps OfficeMax deliver an engaging and inspiring in-store experience. ADFLOW has been able to consistently provide and effective, efficient method for distinguishing our brand and improving our in-store shopping experience”
-Chuck Luckenbill, VP of Visual Merchandising for OfficeMax

With today's trends toward customer self- service and corporate right-sizing, leveraging any opportunity to educate and up/cross sell existing clients or to engage a new customer in innovative ways is crucial. Fundamental to success in the any sector, not just the financial vertical, is the flexibility to match your marketing messages to your client's unique financial and lifestyle needs. Today's volatile economy demands the ability to react in real-time to product and price changes quickly and efficiently. Successful companies nurture positive customer experiences which promote lasting relationships.

In the past, most advertisers relied on static signage to deliver messages. Today, more and more forward-thinking advertisers are discovering the power of dynamic displays and sales assist stations to emphasize their marketing messages. Studies indicate that 63 percent of adults stated that digital advertising catches their attention. Further, 58 percent attested that digital advertising is unique, interesting and entertaining while 26 percent found it less annoying than other media. Digital signage has reached critical mass as a component of an advertiser's marketing mix.

ADFLOW Networks, one of the leading providers of digital media management solutions,  enables you deliver dynamic content to digital screens and interactive self-assist stations using a patented and powerful web-based platform that is secure, inexpensive, highly scalable, fast and easy to deploy. ADFLOW Networks DMS™ (Dynamic Messaging System™) can simultaneously collaborate, synchronize and control strategically-timed dynamic marketing content that drives a substantial lift in sales.

An example of a successful digital signage implementation is The Polish & Slavic Federal Credit Union (PSFCU). Since first opening their doors in 1976, PSFCU has strived to offer the highest level of customer service to its expanding member base. Propelled by this commitment and their desire to be an industry leader, PSFCU partnered with ADFLOW to integrate a digital marketing network into their branches.

Their network informs customers of the many products, rates and services that PSFCU offers. Screens are positioned strategically in the branches with content alternating between Polish language TV, brand and product awareness and current rate information for various services. Results illustrate a decrease in perceived wait times and increased revenues, in turn improving the overall impression made upon clients. Clients now view the screens and not their watches.  PSFCU has recently expanded their digital network to Polish grocery stores, allowing PSFCU to spread their message to potential customers outside of their walls.

Similarly the Alberta Motor Association, a membership organization with over 885,000 members and an affiliate of the AAA, embarked on a branch renewal program that utilizes ADFLOW's DMS™ (Digital Messaging System™) for their Digital Marketing Network across the province. Like PSFCU, their members' needs have always been at the forefront of their activities. AMA provides an extensive and superior range of products and services including travel insurance, registries and mortgages and promotes quality service, safety and protection for their members.

The goal of Digital Signage for AMA was to create a retail environment focused on member experiences and to create a heightened awareness of AMA products, services, and commitment to the community. The Digital Marketing Network succeeded with the placement of 42" and 52" integrated high definition LCD displays in each department to promote central or regional events and showcase the services offered by each AMA department.

Kendall Barber, Marketing Account Manager for AMA and project lead expressed the following:

"This note is to express my utmost satisfaction to-date with the ADFLOW team. Admittedly, I was extremely nervous about the tight timelines of the pilot. Now, I am thrilled to have all nine pilot displays mounted and displaying content. The displays have received tremendous feedback from all levels of the organization, from Vice Presidents to Regional Managers to frontline employees.

Most outstanding has been the communication by ADFLOW. The entire team has been responsive, and action-oriented with excellent follow through.It has been such a pleasure to work with your team."

AMA has recently expanded their Network to multiple branches across Alberta.

OfficeMax a leader in the retail office products marketplace was an early adopter of a Digital Marketing Network as a key component of their commitment to top-notch customer service and constant innovation. With over 8 billion in sales, more than 40,000 employees, a thousand super stores, 25,000 products and a wide range of business services, OfficeMax is uniquely qualified to meet the needs of enterprise-level, mid-size and small businesses and consumers alike.

 OfficeMax has taken full advantage of the significant impact that digital signage provides on the in-store customer experience to target small-to-medium business owners. The Digital Marketing network also enhances the OfficeMax brand and promotes featured products and services. Each OfficeMax Advantage large-format store features two state-of-the-art LCD panels, designed and mounted to aesthetically fit within a newly designed high-traffic IMPRESS Print and Publishing Services area.

Chuck Luckenbill, VP of Visual Merchandising for OfficeMax, has this to say about his experience with ADFLOW.

"ADFLOW's display screen network deployment helps OfficeMax deliver an engaging and inspiring in-store experience. ADFLOW has been able to consistently provide and effective, efficient method for distinguishing our brand and improving our in-store shopping experience."

The OfficeMax Digital Signage solution from ADFLOW Networks has been deployed to all of its large- format stores across the United States.

ADFLOW also provides an engaging and compelling customer shopping experience with the implementation of Sales Assists Stations. A number of innovative companies such as Koodo Mobile, TELUS Communications and Rogers Communications currently use ADFLOW's interactive solutions to enhance productivity, decrease costs and drive additional sales by capturing the attention and interest of consumers.

At Koodo Mobile the new Sales Assist Station offers a unique shopping experience. Consumers can select a mobile device at the station and then interact with a touch screen that informs and educates them on the many product features, rate plans and promotions available for that specific mobile device or service. Once the consumer has made their decision an on-site sales representative will complete the sales transaction. By offering these new dynamic Sales Assist Stations , Koodo Mobile now has the ability to enhance the total shopping experience, quickly react to market changes in rate plans and pricing models and provide their customers with the latest mobile products in the industry. Koodo chose ADFLOW Networks due to its industry expertise, innovative solutions, proven track record and the flexibility of its technologies.

ADFLOW Networks "hit a home run with their product and customer service" says Mike Drennan, Director of Retail Operations for TELUS Mobility and Koodo Mobile."Our customers love the interactive kiosks and our sales representatives are using them as a sales aid. ADFLOW's adaptable interactive kiosk technology provided us with a sound solution that engages and informs our customers through the sales process."

ADFLOW solutions deliver unique, targeted content to customers across your network from one central control point, providing your organization with a key competitive advantage. ADFLOW customers are found across North America, and their Digital Marketing networks are actively monitored 24 hours a day, 365 days a year. The ADFLOW architecture delivers inherent benefits of scalable deployment, full control over the customer experience from a single or distributed control point at the lowest total cost of ownership - key components in any successful Digital Marketing initiative.